Our research in the field of AR and VR examines three central research areas - learning and digital knowledge transfer, human-machine interaction in learning with immersive technologies and the integration of AR/VR in enterprises. This holistic view of the technical, organizational and human perspective opens up the potential of AR and VR for knowledge transfer.
Future of digital knowledge transfer
Research focus: How are immersive technologies (AR/VR) changing the way knowledge is transferred, stored and used?
The digital transformation is not only changing business models and work processes, but also the way in which knowledge can be generated and transferred. Augmented reality (AR) and virtual reality (VR) offer completely new ways of teaching complex content in a clear, interactive and contextualized way.
Our chair researches what immersive technologies are used for and how they need to be designed in order to make learning processes more effective and to transfer knowledge efficiently. A crucial aspect of our research is the fit between AR/VR technology and the knowledge to be mediated. Not every learning task benefits equally from immersive technologies - the added value arises in particular when the spatial or interactive presentation offers a clear cognitive advantage.
Human-machine interaction and user experience in immersive learning
Research focus: How can interaction with AR/VR systems be optimized to make knowledge transfer more effective, intuitive and sustainable?
Immersive technologies only develop their full potential when users can interact with them seamlessly. Our chair researches how AR/VR interfaces need to be designed to enable intuitive and efficient learning. We develop UX design principles for adaptive learning environments that dynamically adapt to the cognitive and emotional needs of users.
A particular focus is on the investigation of ergonomic factors, user acceptance and cognitive load in immersive learning processes. The aim is to develop systems that are not only efficient, but also user-friendly and motivating in the long term. In this way, we create the basis for effective and sustainable human-machine interaction in digital learning.
Integration in enterprises
Research focus: Strategies for implementing and scaling immersive technologies in enterprises.
Immersive technologies offer great potential for enterprises - but their introduction requires more than just technical solutions. Our chair researches how AR/VR can be strategically integrated into existing structures and established in the long term.
We look at both technological and organizational challenges. How can immersive systems be harmoniously integrated into company processes? What economic and structural factors influence their success? And how can the acceptance of new technologies be specifically promoted?
By taking a holistic perspective, we examine the interactions between technology, profitability and user experience. Our aim is to develop strategies that help enterprises not only to introduce immersive technologies, but also to use and develop them sustainably.
