Publikationen von Benjamin Fabian

03/2021 Journalbeiträge Fabian, Benjamin | Bender, Benedict | Hesseldieck, Ben | Haupt, Johannes | Lessmann, Stefan

Enterprise-grade protection against e-mail tracking

E-mail tracking provides companies with fine-grained behavioral data about e-mail recipients, which can be a threat for individual privacy and enterprise security. This problem is especially severe since e-mail tracking techniques often gather data without… (mehr)

06/2018 Proceedings Bender, Benedict | Fabian, Benjamin | Haupt, Johannes | Neumann, Tom

Track and Treat – Usage of E-Mail Tracking for Newsletter Individualization

E-Mail tracking mechanisms gather information on individual recipients’ reading behavior. Previous studies show that e-mail newsletters commonly include tracking elements. However, prior work does not examine the degree to which e-mail senders actually… (mehr)

06/2018 Journalbeiträge Haupt, Johannes | Bender, Benedict | Fabian, Benjamin | Lessmann, Stefan

Robust identification of email tracking: A machine learning approach

Email tracking allows email senders to collect fine-grained behavior and location data on email recipients, who are uniquely identifiable via their email address. Such tracking invades user privacy in that email tracking techniques gather data without… (mehr)

01/2018 Proceedings Ermakova, Tatiana | Fabian, Benjamin | Bender, Benedict

Web Tracking - A Literature Review on the State of Research

Web tracking seems to become ubiquitous in online business and leads to increased privacy concerns of users. This paper provides an overview over the current state of the art of web-tracking research, aiming to reveal the relevance and methodologies of… (mehr)

12/2016 Proceedings Bender, Benedict | Fabian, Benjamin | Lessmann, Stefan

E-Mail Tracking: Status Quo and Novel Countermeasures

E-mail advertisement, as one instrument in the marketing mix, allows companies to collect fine-grained behavioural data about individual users’ e-mail reading habits realised through sophisticated tracking mechanisms. Such tracking can be harmful for… (mehr)

03/2015 Proceedings Fabian, Benjamin | Bender, Benedict | Weimann, Lars

E-Mail Tracking in Online Marketing - Methods, Detection, and Usage

E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the… (mehr)